![]() ![]() ![]() Basically, things took on a less is more approach. Beginning with the idea that you do not have to dress like a thugged out gangster in order to prosper in the rap game, artists like Kanye and Jay Z grew to develop a cleaner look, known as proper swag rising from polos and fitted jeans to tailored suits, refined silhouettes, and cleaner lines. There’s no doubt that the luxury brands such as Louis Vuitton and Gucci make statements when worn out regularly, but it is also other brands such as the Ricardo Tisci helmed Givenchy and Margiela that started making their names in the hip hop scene. ![]() Although Kreayshawn may call high fashion wearers “basic,” the idea of high fashion in hip hop has impacted the market, trickling down to regular consumers with copy cat designs at your local mall. HIGH FASHION in hip hop became well known through the evolution of proper swag. When I think about hip hop fashion and culture now, I can try and break it down into a few general categories. One thing was clear though as this decade progressed and our generation took over: we looked less at rappers to rise and take their styles and trends, and instead looked more to trends rising and rappers making them famous. Color palettes even changed from the red, green, and yellow to the colorful array of neon, resulting in the rise of of bright colors and animated graphics like the ones on Bathing Ape. Yeah you were ballin’ rockin’ the usual suspects – Gucci, Louis, Prada – but other fashion houses such as Yves Saint Laurent (later dropping the Yves), Mason Martin Margiela, Rick Owens, Raf Simons, Balenciaga, Balmain, and Givenchy set you apart from the rest as being an official steez gawd. Stepping into the new decade of the 2000’s, rappers began to diversify their scope of high end fashion sensibilities. ![]()
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